Sketch: Shopify for pet professionals (breeders, trainers, dog walkers, vets). Everyone who’s trying to offer services online at smaller scale in the pet world. It’s all about getting customers better & converting customers better. Depending on the customer segment we offer the following

• Actionable insights: Traffic volume, funnel analysis, content suggestions, listig ideas
• Advertisement Tool: Keyword suggestions, placements, gap analysis
• Booking system. Schedule visits and appointments
• Website Builder: Like the HD profile but own domain different style options (Shopify)
• Distribution: Automatically post listing on all relevant plattforms (incl. HD)

Why? Solving the same problem in a more subtle way and better GTM. Breeders, trainers, vets care most about high-quality leads. Everything else is secondary. By design we fail to do so with HD as we naturally have less organic traffic than incumbents and paid traffic does not make sense without a business model.

Whats the GTM? Start with breeders and focus on getting them better applications / conversion rate. Thats their main PP. If I was a breeder what would I do to get enough good applications and stand out from the crowd?

• I would build a customer centric, SEO optimized landing page. My time horizon is 10 / 15 years. I want to organically increase brand / traffic over time and become less dependent on listings.
  • → Website builder & Content ideas & Traffic analysis
• To start off with, I would do listings on all available platforms and try to get leads in one place.
  • → Automatic distribution and Application tool
• If urgent, e.g. puppy gets returned, I would rund ads as efficiently as possible with little budget. I would run social and search ads if necessary.
  • → Advertisement Tool

We do the same for other pet professionals, like trainers, vets and dog walkers. All content will also be published on HD, with the difference being that customers don't rely on HD to get leads. HonestDog will slowly grow in the background as we add listings and content, but customers will be happy from day 1 - no matter how many users we have.

What customer like about it? It best helps them solve their biggest PP. A PP that we have validated over and over again.

What I like about it? It eliminates the flaws I most dislike about HD:

• 100% customer control. No marketplace dynamics. More b2b SaaS